The travel sector is an integral part of the Kansas economy. Visitors generate significant economic benefits to households, business, and government. This economic activity represents a critical driver of the state's economy. In 2022, growth in visitor activity provided an extra $275 million in income to Kansas job holders and $76 million more in state and local tax revenues.
Measures tourism in the categories that allow it to be compared to other sectors and which matter to policymakers, such as taxes, income, and jobs
Provides the ability to benchmark the visitor economy to other sectors on an "apples-to-apples" basis
Allows benchmarking to other destinations
Tracks the economic contribution of tourism over time
Provides county-level analysis
With visits growing to reach more than 90% of their pre-pandemic level and with growth in overnight visitation and prices in certain areas, visitor spending surpassed pre-pandemic levels in 2022. Overall, visitor spending reached $7.7 billion, growing 10% and surpassing pre-pandemic levels by 5%. Visits grew to 36.4 million, an increase of 2.7 million visitors.